H. Ronald Moser

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Publications

Citations

H-Index

Active since

2000

Affiliations

Middle Tennessee State University(Current)

H. Ronald Moser is an author at Middle Tennessee State University specializing in attitude toward ads, attitude toward advertising, and advertising persuasion.

Publications per year

2000–2014

Publications

An Empirical Analysis of the Public's Attitudes Toward Advertising Hospital Services: A Comparative Cross-Sectional Study

H. Ronald Moser, Gordon L. Freeman · Health Marketing Quarterly · 2014 · 21 citations

Health Professions, Health Services Administration, Marketing +16

Attitudes Toward Advertising by Accountants

Thomas Li‐Ping Tang, H. Ronald Moser, M. Jill Austin · Services Marketing Quarterly · 2002 · 20 citations

Business, Accounting, Marketing +13

How consumers view dental advertising: An empirical analysis

H. Ronald Moser · Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing · 2008 · 14 citations

Business, Marketing, Marketing Management +14

Consumers' Attitudes Toward Advertising by Accounting Professionals

H. Ronald Moser, Robert G. Colvard, M. Jill Austin · Journal of Professional Services Marketing · 2000 · 10 citations

Business, Accountancy, Accounting +17

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