Concepedia

Adaviah Mas’od

AM

10

Publications

413

Citations

10

H-Index

2014

Active since

Affiliations

University of Technology Malaysia(Current)

Adaviah Mas’od is an author at University of Technology Malaysia specializing in marketing, consumer research, and management.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessGreen MarketingPurchase IntentionCustomer SatisfactionConsumer Decision MakingArts

Publications per year

2014–2022

10

Publications

10

Bibliometrix analysis of information sharing in social media

Alhamzah F. Abbas, Ahmad Jusoh, Adaviah Mas’od et al. · Cogent Business & Management · 2022 · 132 citations · Full text

Computational Social Science, Social Media, Social Networks +15

Drivers of Sustainable Apparel Purchase Intention: An Empirical Study of Malaysian Millennial Consumers

Nornajihah Nadia Hasbullah, Zuraidah Sulaiman, Adaviah Mas’od et al. · Sustainability · 2022 · 66 citations · Full text

Customer Satisfaction, Green Marketing, Consumer Motivation +19

Determining Socio-demographic, Psychographic and Religiosity of Green Hotel Consumer in Malaysia

Adaviah Mas’od, Thoo Ai Chin · Procedia - Social and Behavioral Sciences · 2014 · 62 citations · Full text

Customer Satisfaction, Green Marketing, Green Hotel Consumer +17

Moderating Effect of Collectivism on Chinese Consumers’ Intention to Adopt Electric Vehicles—An Adoption of VBN Framework

Weitao Zhang, Adaviah Mas’od, Zuraidah Sulaiman · Sustainability · 2022 · 33 citations · Full text

Vehicle Electrification, Electric Vehicle Adoption, Consumer Uncertainty +19

Determinants of recycling behavior in higher education institution

Thoo Ai Chin, Shi Jie Tee, Huam Hon Tat et al. · Social Responsibility Journal · 2021 · 30 citations

Engineering, Behavioral Decision Making, Sustainable Development +22

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