Shrafat Ali Sair

Effect of performance expectancy and effort expectancy on the mobile commerce adoption intention through personal innovativeness among Pakistani consumers

Shrafat Ali Sair, Rizwan Qaisar Danish · Econstor (Econstor) · 2018 · 114 citations · Full text

Business, Marketing, Marketing Management +17

Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage

Ijaz Hussain, Shaohong Mu, Muhammad Mohiuddin et al. · Sustainability · 2020 · 83 citations · Full text

Management, Marketing, Marketing Management +12

Emotional labor and its association with emotional exhaustion through cultural intelligence

Nazia Rafiq, Abdus Sattar Abbasi, Shrafat Ali Sair et al. · Transnational Corporation Review · 2020 · 21 citations

Management, Human Resource Management, Organizational Behavior +17

Making sustainable voices heard at the workplace

Shakira Nazeer, Shabana Naveed, Shrafat Ali Sair et al. · International Journal of Ethics and Systems · 2025 · 12 citations

Natural Resources, Environmental Management, Organizational Behavior +15

Influence of electronic word of mouth on purchase intention of mobile phones through information quality: empirical evidence from Pakistan

Abdul Majeed, Samr Rahi, Shrafat Ali Sair et al. · International Journal of Business Information Systems · 2023 · 10 citations

Business, Marketing, Marketing Management +17