Shaohong Mu

Publications

Citations

H-Index

2020

Active since

Affiliations

Shandong University of Finance and Economics(Current)

Shaohong Mu is an author at Shandong University of Finance and Economics specializing in customer satisfaction, marketing strategy, and hospitality management.

Top concepts

BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentMarketing StrategyHospitality Industry

Publications per year

2020–2022

Publications

Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage

Ijaz Hussain, Shaohong Mu, Muhammad Mohiuddin et al. · Sustainability · 2020 · 82 citations · Full text

Customer Satisfaction, Sustainable Marketing Assets, Brand Strategy +17

Impact of Environmental Protection Regulations on Corporate Performance From Porter Hypothesis Perspective: A Study Based on Publicly Listed Manufacturing Firms Data

Shaohong Mu, Xianglu Wang, Muhammad Mohiuddin · Frontiers in Environmental Science · 2022 · 10 citations · Full text

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