Ijaz Hussain

Publications

Citations

H-Index

2020

Active since

Affiliations

Shandong University of Finance and Economics(Current)

Ijaz Hussain is an author at Shandong University of Finance and Economics specializing in customer satisfaction, marketing strategy, and brand management.

Top concepts

BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentMarketing StrategyHospitality Industry

Publications per year

2020–2020

Publications

Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage

Ijaz Hussain, Shaohong Mu, Muhammad Mohiuddin et al. · Sustainability · 2020 · 82 citations · Full text

Customer Satisfaction, Sustainable Marketing Assets, Brand Strategy +17

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