Statistics
Publications
2
Citations
142
H-Index
2
Active since
2017
Affiliations
City University of Hong Kong(Current)
Su Yang is an author at City University of Hong Kong specializing in persuasion, business, and consumer attitudes toward ads.
Publications per year
2017–2024
2
2
Consumer attitudes toward online video advertisement: YouTube as a platform
Keng‐Chieh Yang, Chia-Hui Huang, Conna Yang et al. · Kybernetes · 2017 · 124 citations
Business, Communication, Marketing +17
1–2 of 2