Concepedia

Author

Su Yang

City University of Hong KongORCID

Also Known As

S. Yang, Su Yang, Su Yu Yang

20

Publications

156

Citations

3

H-Index

17

Concepts

All Affiliations

City University of Hong Kong
SY

About

Su Yang is an author at City University of Hong Kong specializing in customer satisfaction, advertising effectiveness, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Arts

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121

2

Management

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121

3

Communication

1

1

121

4

Marketing

1

1

121

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Advertising Effectiveness

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121

Su Yang

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2

Publications

137

Citations

2

H-Index

YearCitations

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