Concepedia

Daniela Spanjaard

DS

7

Publications

203

Citations

7

H-Index

2012

Active since

Affiliations

Western Sydney University(Current)

University of Technology Sydney

Daniela Spanjaard is an author at Western Sydney University specializing in marketing, management, and education.

Top concepts

MarketingEducationManagementConsumer ResearchBusinessCommunicationHigher EducationConsumer BehaviorMarketing StrategyProfessional Selling

Publications per year

2012–2022

7

Publications

7

Experiential Learning: Helping Students to Become ‘Career-Ready’

Daniela Spanjaard, Tim Hall, Nicole Stegemann · Australasian Marketing Journal (AMJ) · 2018 · 77 citations

Business Plea, Marketing Students, Work-integrated Learning +19

An Investigation of Tobacco Retail Outlets as a Cue for Smoking

Suzan Burton, Daniela Spanjaard, Janet Hoek · Australasian Marketing Journal (AMJ) · 2013 · 31 citations

Tobacco Cessation, Cue Smoking, Consumer Research +21

Tell Me a Story! Blending Digital Storytelling Into Marketing Higher Education for Student Engagement

Daniela Spanjaard, Francine Garlin, Hossain Mohammed · Journal of Marketing Education · 2022 · 24 citations

Smart Devices, E-learning, Digital Storytelling +12

Those prices are HOT! How temperature-related visual cues anchor expectations of price and value

Michael Barbera, Gavin Northey, Felix Septianto et al. · Journal of Retailing and Consumer Services · 2018 · 23 citations · Full text

Economics, Dynamic Pricing, Pricing Policy +11

Bridging the Gap

Lynne Freeman, Daniela Spanjaard · Journal of Marketing Education · 2012 · 21 citations

Education, Communication, Qualitative Research Methods +18

Rows per page

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