Concepedia

Slađana Starčević

SS

Statistics

Publications

6

Citations

208

H-Index

6

Active since

2015

Affiliations

Metropolitan University(Current)

Slađana Starčević is an author at Metropolitan University specializing in customer satisfaction, business, and consumer behavior.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionCultureEmotionEmpathyTourism

Publications per year

2015–2024

6

Publications

6

Do brands make consumers happy?- A masstige theory perspective

Ajay Kumar, Justin Paul, Slađana Starčević · Journal of Retailing and Consumer Services · 2020 · 130 citations

Marketing, Customer Satisfaction, Management +8

Self-Compassion and Empathy as Predictors of Happiness among Late Adolescents

Attiya Inam, Hafsa Fatima, Hira Naeem et al. · Social Sciences · 2021 · 24 citations · Full text

Quality Of Life, Empathy, Education +21

Which Attributes Are the Most Important in the Context of the Slow Food Festival?

Darko Dimitrovski, Slađana Starčević, Veljko Marinković · Leisure Sciences · 2021 · 19 citations

Nutrition, Customer Satisfaction, Tourism Performance +23

WHY MILLENIALS AS DIGITAL TRAVELERS TRANSFORMED MARKETING STRATEGY IN TOURISM INDUSTRY

Slađana Starčević, Snežana Konjikušić · Tourism International Scientific Conference Vrnjačka Banja - TISC · 2018 · 13 citations

Determinants of customer buying behaviour in omnichannel retailing: a systematic literature review and future research directions

Ajai Pal Sharma, Slađana Starčević, Raiswa Saha · Journal of Service Theory and Practice · 2024 · 12 citations

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