Seung Pil Lee

Developing an Instrument to Measure the Social Impact of Sport: Social Capital, Collective Identities, Health Literacy, Well-Being and Human Capital

Seung Pil Lee, T. Bettina Cornwell, Kathy Babiak · Journal of Sport Management · 2013 · 96 citations

Social Sciences, Educational Measurement, Impact Measurement +6

How Advertising Influences Consumption Impulses

David Moore, Seung Pil Lee · Journal of Advertising · 2012 · 52 citations

Business, Communication, Marketing +17

Exploring the Relationship Between Sponsorship Characteristics and Sponsorship Asking Price

Taryn Wishart, Seung Pil Lee, T. Bettina Cornwell · Journal of Sport Management · 2012 · 28 citations

Social Sciences, Communication, Marketing +13

Warmth, Competence, and Willingness to Donate: How Perceptions of Partner Organizations Affect Support of Corporate Social Responsibility Initiatives in Professional Sport

Seung Pil Lee, Kathryn L. Heinze, Landy Di Lu · Journal of Sport and Social Issues · 2017 · 18 citations

Management, Organization Studies, Strategic Management +14

Measured Societal Value and Its Impact on Donations and Perception of Corporate Social Responsibility: An Experimental Approach

Seung Pil Lee, Kathy Babiak · Nonprofit and Voluntary Sector Quarterly · 2017 · 11 citations

Public Affairs, Nonprofit Management, Social Psychology +17