Concepedia

P. Theerthaana

PT

2

Publications

50

Citations

2

H-Index

2021

Active since

Affiliations

Anna University, Chennai(Current)

P. Theerthaana is an author at Anna University, Chennai specializing in behavioral decision making, applied social psychology, and covid-19.

Top concepts

BiasBusinessCovid-19MarketingManagementMotivationPersuasionSocial SciencesDecision ScienceSocial Influence

Publications per year

2021–2021

2

Publications

2

How a doer persuade a donor? Investigating the moderating effects of behavioral biases in donor acceptance of donation crowdfunding

P. Theerthaana, Hansa Lysander Manohar · Journal of Research in Interactive Marketing · 2021 · 40 citations

Innovation Adoption, Behavioral Decision Making, Digital Marketing +29

Did double lockdown strategy backfire? Cobra effect on containment strategy of COVID-19

P. Theerthaana, C. Joe Arun · International Journal of Disaster Risk Reduction · 2021 · 10 citations · Full text

Covid-19 Pandemic, Containment Strategy, Cobra Effect +2

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