Kritcha Yawised

Digital marketing capability: the mystery of business capabilities

Darlin Apasrawirote, Kritcha Yawised, Paisarn Muneesawang · Marketing Intelligence & Planning · 2022 · 72 citations

Business, Management Information Systems, Marketing +14

Factors Influencing the Behavioral and Purchase Intention on Live-streaming Shopping

Darlin Apasrawirote, Kritcha Yawised · Asian Journal of Business Research · 2022 · 61 citations · Full text

Business, Marketing, Marketing Management +16

Travelling in the digital world: exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector

Kritcha Yawised, Darlin Apasrawirote, Maneerut Chatrangsan et al. · Journal of Advances in Management Research · 2023 · 23 citations

Management, Hospitality Management, Information Technology +14

Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility, agility and adaptability for businesses

Kritcha Yawised, Darlin Apasrawirote, Maneerut Chatrangsan et al. · Journal of Entrepreneurship in Emerging Economies · 2022 · 23 citations

Business, Information Technology, Marketing +15

The emerging of business resilience plans (BRPs) in dealing with business turbulence

Darlin Apasrawirote, Kritcha Yawised · Management Research Review · 2023 · 22 citations

Management, Strategic Management, Strategy +17