Maneerut Chatrangsan

The effect of typeface and font size on reading text on a tablet computer for older and younger people

Maneerut Chatrangsan, Helen Petrie · 2019 · 25 citations

Education, Design, Individual Differences +13

Travelling in the digital world: exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector

Kritcha Yawised, Darlin Apasrawirote, Maneerut Chatrangsan et al. · Journal of Advances in Management Research · 2023 · 23 citations

Management, Hospitality Management, Information Technology +14

Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility, agility and adaptability for businesses

Kritcha Yawised, Darlin Apasrawirote, Maneerut Chatrangsan et al. · Journal of Entrepreneurship in Emerging Economies · 2022 · 23 citations

Business, Information Technology, Marketing +15

Factors Affecting SMEs' Intention to Adopt a Mobile Travel Application based on the Unified Theory of Acceptance and Use of Technology (UTAUT-2)

Kritcha Yawised, Darlin Apasrawirote, Maneerut Chatrangsan et al. · Emerging Science Journal · 2022 · 18 citations · Full text

Management, Hospitality Management, Tourism Management +15

Short-form Video Content (SVC) Engagement and Marketing Capabilities

Darlin Apasrawirote, Kritcha Yawised, Maneerut Chatrangsan et al. · Asian Journal of Business and Accounting · 2022 · 12 citations · Full text

Business, Marketing, Marketing Management +11