Chenhan Ruan

Money or love? The impact of the COVID-19 pandemic on consumer life goals and subjective well-being

Xiaoying Zheng, Chenhan Ruan, Lei Zheng · Journal of Business Research · 2021 · 32 citations · Full text

Social Sciences, Economics, Behavioral Economics +14

Consumers’ preferences for health-related and low-carbon attributes of rice: A choice experiment

Xiaoke Yang, Qian Chen, Qian Chen et al. · Journal of Cleaner Production · 2021 · 30 citations

Agriculture, Agricultural Economics, Food Science +13

Danmaku consistency reduces consumer purchases during live streaming: A dual‐process model

Nan Zhang, Chenhan Ruan · Psychology and Marketing · 2024 · 22 citations · Full text

Business, Marketing, Marketing Management +14

More friends on SNS, more materialism? The moderating roles of self-esteem and social comparison orientation

Chenhan Ruan, Zhihuang Lu, H.R. Li et al. · PLoS ONE · 2023 · 10 citations · Full text

Social Sciences, Psychology, Social Psychology +11