Yongqing Yang

Publications

589

Citations

H-Index

2009

Active since

Affiliations

Shandong Institute of Business and Technology(Current)

Yongqing Yang is an author at Shandong Institute of Business and Technology specializing in digital marketing, consumer behavior, and risk management.

ORCID

Top concepts

BusinessMarketingManagementRisk ManagementConsumer BehaviorConsumer ResearchDigital MarketingFintechFinancial RiskMobile Marketing

Publications per year

2009–2023

Publications

Understanding perceived risks in mobile payment acceptance

Yongqing Yang, Liu Yong, Hongxiu Li et al. · Industrial Management & Data Systems · 2015 · 383 citations

Consumer Uncertainty, Innovation Adoption, Behavioral Decision Making +23

Understanding the effects of physical experience and information integration on consumer use of online to offline commerce

Yongqing Yang, Yeming Gong, Lesley Pek Wee Land et al. · International Journal of Information Management · 2019 · 140 citations · Full text

A UNIFIED RISK-BENEFIT ANALYSIS FRAMEWORK FOR INVESTIGATING MOBILE PAYMENT ADOPTION

Liu Yong, Yongqing Yang, Hongxiu Li · 2012 · 35 citations

Consumer Uncertainty, Innovation Adoption, Digital Marketing +23

Discussion on the Dimensions of Consumers' Perceived Risk in Mobile Service

Yongqing Yang, Jinlong Zhang · 2009 · 20 citations

Customer Experience, Customer Satisfaction, Digital Marketing +20

Identification of Mild cognitive impairment based on quadruple GCN model constructed with multiple features from higher-order brain connectivity

Yuan Li, Ying Zou, Hanning Guo et al. · Expert Systems with Applications · 2023 · 11 citations · Full text

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