Concepedia

Sri Murtiasih

SM

4

Publications

126

Citations

4

H-Index

2013

Active since

Affiliations

Gunadarma University(Current)

Padjadjaran University

Sri Murtiasih is an author at Gunadarma University specializing in consumer behavior, brand equity, and management.

Top concepts

BusinessMarketingManagementAdvertisingBrand EquityBrand AwarenessConsumer BehaviorConsumer ResearchArtsBranding

Publications per year

2013–2021

4

Publications

4

How Word of Mouth Influence Brand Equity for Automotive Products in Indonesia

Sri Murtiasih, Sucherly Sucherly, Hotniar Siringoringo · Procedia - Social and Behavioral Sciences · 2013 · 52 citations · Full text

Customer Satisfaction, Automotive Customer, Advertising +14

Impact of country of origin and word of mouth on brand equity

Sri Murtiasih, Sucherly Sucherly, Hotniar Siringoringo · Marketing Intelligence & Planning · 2014 · 48 citations

International Marketing, Consumer Research, Brand Strategy +20

DISASTER COMMUNICATION PATTERNS AND BEHAVIORS ON SOCIAL MEDIA: A STUDY SOCIAL NETWORK #BANJIR2020 ON TWITTER

Nuriyati Samatan, Ahmad Fatoni, Sri Murtiasih · Humanities & Social Sciences Reviews · 2020 · 13 citations · Full text

Study Social Network, Flood Disaster Information, Engineering +30

The Effect of Marketing Communication on Brand Equity with Brand Image, Brand Trust, and Brand Loyalty as the Intervening Variables

Sri Murtiasih, Budi Hermana, Wiarsih Febriani · Journal of International Business Research and Marketing · 2021 · 13 citations · Full text

Enterprise Organization, Digital Marketing, Brand Strategy +21

Rows per page

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