Concepedia

Hotniar Siringoringo

HS

5

Publications

402

Citations

5

H-Index

2009

Active since

Affiliations

Gunadarma University(Current)

Padjadjaran University

Hotniar Siringoringo is an author at Gunadarma University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingAdvertisingBrand EquityBrand AwarenessConsumer BehaviorConsumer ResearchInternational BusinessTrade

Publications per year

2009–2016

5

Publications

5

Perceived Usefulness, Ease of Use, and Attitude Towards Online Shopping Usefulness Towards Online Airlines Ticket Purchase

Renny Renny, Suryo Guritno, Hotniar Siringoringo · Procedia - Social and Behavioral Sciences · 2013 · 260 citations · Full text

How Word of Mouth Influence Brand Equity for Automotive Products in Indonesia

Sri Murtiasih, Sucherly Sucherly, Hotniar Siringoringo · Procedia - Social and Behavioral Sciences · 2013 · 52 citations · Full text

Customer Satisfaction, Automotive Customer, Advertising +14

Impact of country of origin and word of mouth on brand equity

Sri Murtiasih, Sucherly Sucherly, Hotniar Siringoringo · Marketing Intelligence & Planning · 2014 · 48 citations

International Marketing, Consumer Research, Brand Strategy +20

Problems Faced by Small and Medium Business In Exporting Products

Hotniar Siringoringo, Prihandoko, Dharma Tintri et al. · Delhi Business Review · 2009 · 28 citations · Full text

Medium Business, International Business, Trade +9

The effect of financial performance on company’s value moderated by dividend policy

Benyamin Eliezer Pascareno, Hotniar Siringoringo · 2016 · 14 citations · Full text

Payout Policy, Dividend Policy, Firm Performance +6

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