Concepedia

Mohinder Paul

MP

2

Publications

74

Citations

2

H-Index

2021

Active since

Affiliations

University of Delhi(Current)

Saudi Electronic University

Jamia Millia Islamia

Mohinder Paul is an author at University of Delhi specializing in social responsibility, corporate social responsibility, and brand equity.

Top concepts

ArtsBrandingBusinessMarketingManagementBrand EquityBrand ActivismBrand StrategyBrand AwarenessBrand Management

Publications per year

2021–2022

2

Publications

2

Learners’ Perspective towards E-Exams during COVID-19 Outbreak: Evidence from Higher Educational Institutions of India and Saudi Arabia

Mohammed Arshad Khan, Vivek Vivek, Maysoon Khojah et al. · International Journal of Environmental Research and Public Health · 2021 · 43 citations · Full text

Corporate Social Responsibility and Firm-Based Brand Equity: The Moderating Effect of Marketing Communication and Brand Identity

Abdullah A. Alakkas, Vivek Vivek, Mohinder Paul et al. · Sustainability · 2022 · 31 citations · Full text

Brand Strategy, Consumer Research, Management +16

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