Vivek Vivek

Students’ Perception towards E-Learning during COVID-19 Pandemic in India: An Empirical Study

Mohammed Arshad Khan, Vivek Vivek, Mohammed Kamalun Nabi et al. · Sustainability · 2020 · 367 citations · Full text

Online-learning System, E-learning, Education +18

Artificial Intelligence and Big Data: The Advent of New Pedagogy in the Adaptive E-Learning System in the Higher Educational Institutions of Saudi Arabia

Mohammed Arshad Khan, Maysoon Khojah, Vivek Vivek · Education Research International · 2022 · 92 citations · Full text

Artificial Intelligence, E-learning, Engineering +29

Learners’ Perspective towards E-Exams during COVID-19 Outbreak: Evidence from Higher Educational Institutions of India and Saudi Arabia

Mohammed Arshad Khan, Vivek Vivek, Maysoon Khojah et al. · International Journal of Environmental Research and Public Health · 2021 · 43 citations · Full text

Corporate Social Responsibility and Firm-Based Brand Equity: The Moderating Effect of Marketing Communication and Brand Identity

Abdullah A. Alakkas, Vivek Vivek, Mohinder Paul et al. · Sustainability · 2022 · 31 citations · Full text

Brand Strategy, Consumer Research, Management +16

Impact of Store Design and Atmosphere on Shoppers’ Purchase Decisions: An Empirical Study with Special Reference to Delhi-NCR

Mohammed Arshad Khan, Vivek Vivek, Syed Mohd Minhaj et al. · Sustainability · 2022 · 19 citations · Full text

Consumer Study, Consumer Research, Brand Strategy +20