Concepedia
Statistics
Publications
9
Citations
467
H-Index
Active since
2014
Affiliations
University of Southern California(Current)
University of Washington
Texas Christian University
Bocconi University
Francesca Valsesia is an author at University of Southern California specializing in marketing, social sciences, and consumer behavior.
Publications per year
2014–2024
The Positive Effect of Not Following Others on Social Media
Francesca Valsesia, Davide Proserpio, Joseph C. Nunes · Journal of Marketing Research · 2020 · 197 citations
Social Sciences, Communication, Marketing +10
The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success
Joseph C. Nunes, Andrea Ordanini, Francesca Valsesia · Journal of Consumer Psychology · 2014 · 91 citations
Humanities, Marketing, Marketing Management +15
Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users
Francesca Valsesia, Kristin Diehl · Journal of Consumer Research · 2021 · 61 citations
Social Sciences, Communication, Marketing +12
What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)
Francesca Valsesia, Joseph C. Nunes, Andrea Ordanini · Journal of Consumer Research · 2015 · 41 citations
Business, Marketing, Marketing Management +14
You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes
Jennifer D'Angelo, Francesca Valsesia · Journal of Marketing Research · 2022 · 21 citations
Social Sciences, Marketing, Social Psychology +14
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