Concepedia

Raghava R. Gundala

RR

9

Publications

358

Citations

9

H-Index

2014

Active since

Affiliations

University of Wisconsin–Parkside(Current)

Western Illinois University

University of Wisconsin–Stout

Dhofar University

Raghava R. Gundala is an author at University of Wisconsin–Parkside specializing in arts, consumer behavior, and marketing.

ORCID

Top concepts

Publications per year

2014–2025

9

Publications

9

What motivates consumers to buy organic foods? Results of an empirical study in the United States

Raghava R. Gundala, Anupam Singh · PLoS ONE · 2021 · 192 citations · Full text

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Does gender moderate the purchase intention of organic foods? Theory of reasoned action

Raghava R. Gundala, Nishad Nawaz, R. M. Harindranath et al. · Heliyon · 2022 · 70 citations · Full text

Anthropomorphic generative AI chatbots for enhancing customer engagement, experience and recommendation

Aman Kumar, Amit Shankar, Abhishek Behl et al. · Journal of Consumer Marketing · 2025 · 29 citations

BRAND MANAGEMENT IN SMALL AND MEDIUM ENTERPRISE: EVIDENCE FROM DUBAI, UAE

Raghava R. Gundala, Hanin Khawaja · The Global Journal of Business Research · 2014 · 13 citations

The Textbook Dilemma: Digital or Print? Evidence from a Selected US University

Kavita Chavali, Raghava R. Gundala · TEM Journal · 2022 · 12 citations · Full text

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