Concepedia

Chua Chang Jin

CC

2

Publications

96

Citations

2

H-Index

2019

Active since

Affiliations

Universiti Tunku Abdul Rahman(Current)

Chua Chang Jin is an author at Universiti Tunku Abdul Rahman specializing in customer satisfaction, consumer research, and marketing strategy.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingMarketing StrategyCustomer SatisfactionFintechBranding

Publications per year

2019–2020

2

Publications

2

Factors Affecting the Consumer Acceptance towards Fintech Products and Services in Malaysia

Chua Chang Jin, Lim Chee Seong, Aye Aye Khin · International Journal of Asian Social Science · 2019 · 58 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +18

Consumers’ Behavioural Intention to Accept of the Mobile Wallet in Malaysia

Chua Chang Jin, Lim Chee Seong, Aye Aye Khin · Journal of Southwest Jiaotong University · 2020 · 38 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +22

Rows per page

1–2 of 2