Concepedia

Lim Chee Seong

LC

5

Publications

244

Citations

5

H-Index

2012

Active since

Affiliations

Universiti Tunku Abdul Rahman(Current)

Lim Chee Seong is an author at Universiti Tunku Abdul Rahman specializing in consumer behavior, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionDigital MarketingMarketing StrategyFintechTechnology

Publications per year

2012–2020

5

Publications

5

Preliminary Study on Consumer Attitude towards FinTech Products and Services in Malaysia

Tat‐Huei Cham, Low Suet Cheng, Lim Chee Seong et al. · International Journal of Engineering & Technology · 2018 · 112 citations · Full text

Customer Satisfaction, Innovation Adoption, Digital Marketing +20

Factors Affecting the Consumer Acceptance towards Fintech Products and Services in Malaysia

Chua Chang Jin, Lim Chee Seong, Aye Aye Khin · International Journal of Asian Social Science · 2019 · 58 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +18

Consumers’ Behavioural Intention to Accept of the Mobile Wallet in Malaysia

Chua Chang Jin, Lim Chee Seong, Aye Aye Khin · Journal of Southwest Jiaotong University · 2020 · 38 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +22

Determinants of Willingness to Pay of Organic Products

Sia Bik Kai, Ooi Bee Chen, Shyue Chuan Chong et al. · 2013 · 26 citations

Customer Satisfaction, Green Marketing, Applied Economics +22

Financial Satisfaction and Intergenerational Resource Transfers among Urban Older Malaysians

Shyue Chuan Chong, Sia Bik Kai, Ng Kean Kok et al. · 2012 · 10 citations

Family Members, Psychology, Social Sciences +18

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