Concepedia

Author

Venkat Ramaswamy

University of Michigan

Also Known As

Venkat Ramaswamy

3

Publications

6.4K

Citations

3

H-Index

32

Concepts

All Affiliations

University of MichiganRoss School
VR

About

Venkat Ramaswamy is an author at University of Michigan specializing in co-creation, new product development, and business strategy.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

2

2

294

2

Management

2

2

294

3

Marketing

2

2

294

4

Education

1

1

34

5

Brand Building

1

1

260

Venkat Ramaswamy

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3

Publications

6.4K

Citations

3

H-Index

YearCitations

Co-creation experiences: The next practice in value creation

C. K. Prahalad, Venkat Ramaswamy

Journal of Interactive Marketing

2004

6.1K

Leading the transformation to co‐creation of value

Venkat Ramaswamy

Strategy and Leadership

2009

260

Building a culture of co-creation at Mahindra

Venkat Ramaswamy, Naveen Chopra

Strategy and Leadership

2014

34

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