Concepedia

Karolina Tutaj

KT

2

Publications

313

Citations

2

H-Index

2012

Active since

Affiliations

University of Amsterdam(Current)

Karolina Tutaj is an author at University of Amsterdam specializing in interactive marketing, advertising, and advertising effectiveness.

Top concepts

Publications per year

2012–2013

2

Publications

2

Effects of online advertising format and persuasion knowledge on audience reactions

Karolina Tutaj, Eva A. van Reijmersdal · Journal of Marketing Communications · 2012 · 257 citations

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The effects of brand placement disclosures on skepticism and brand memory

Eva A. van Reijmersdal, Karolina Tutaj, Sophie C. Boerman · Communications · 2013 · 56 citations · Full text

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