Concepedia

Yeu-Jin Kang

YK

Statistics

Publications

2

Citations

83

H-Index

2

Active since

2013

Affiliations

Ewha Womans University(Current)

Yeu-Jin Kang is an author at Ewha Womans University specializing in consumer behavior, customer satisfaction, and social identity.

Top concepts

MarketingManagementSocial IdentityConsumer BehaviorConsumer ResearchCustomer SatisfactionCultureBusinessPsychologySocial Media

Publications per year

2013–2016

2

Publications

2

The perfection of the narcissistic self: A qualitative study on luxury consumption and customer equity

Yeu-Jin Kang, Seong-Yeon Park · Journal of Business Research · 2016 · 62 citations

Marketing, Customer Satisfaction, Social Identity +13

What's going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers

Seong Yeon Park, Yeu-Jin Kang · Journal of Global Scholars of Marketing Science · 2013 · 21 citations

Customer Satisfaction, Social Commerce, E-wom Behavior +19

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