Concepedia

Dana Craig‐Petsinger

DC

2

Publications

68

Citations

2

H-Index

2001

Active since

Affiliations

Kellogg's (United States)(Current)

Dana Craig‐Petsinger is an author at Kellogg's (United States) specializing in advertising, consumer research, and management.

Top concepts

MarketingManagementAdvertisingConsumer ResearchHealthBusinessLinguisticsBrand EquityBrand AwarenessConsumer Behavior

Publications per year

2001–2004

2

Publications

2

A case study in relating sensory descriptive data to product concept fit and consumer vocabulary

B. Thomas Carr, Dana Craig‐Petsinger, Susan Hadlich · Food Quality and Preference · 2001 · 37 citations

Marketing, Sensory Descriptive Data, Product Experience +12

Are young teens influenced by increased product description detail and branding during consumer testing?

Ann‐Marie A. Allison, Tony Gualtieri, Dana Craig‐Petsinger · Food Quality and Preference · 2004 · 31 citations

Advertising, Brand Equity, Consumer Study +9

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