Concepedia

Marta Ortiz‐Buonafina

MO

5

Publications

315

Citations

5

H-Index

1990

Active since

Affiliations

Florida International University(Current)

Marta Ortiz‐Buonafina is an author at Florida International University specializing in marketing, business, and trade.

Top concepts

TradeBusinessMarketingEconomicsManagementGlobal StrategyMarketing StrategyInternational BusinessInternational MarketingInternational Management

Publications per year

1990–1995

5

Publications

5

Ethical beliefs' differences of males and females

John Tsalikis, Marta Ortiz‐Buonafina · Journal of Business Ethics · 1990 · 178 citations

Gendered Perception, Gender Identity, Feminist Ethics +6

The internationalization process and marketing activities

Jerry Haar, Marta Ortiz‐Buonafina · Journal of Business Research · 1995 · 55 citations · Full text

International Marketing, Trade, Internationalization +17

The Role of Accent on the Credibility and Effectiveness ofthe International Business Person: The Case of Guatemala

John Tsalikis, Marta Ortiz‐Buonafina, Michael S. LaTour · International Marketing Review · 1992 · 40 citations

The Evolution of Retail Institutions: A Case Study of the Guatemalan Retail Sector

Marta Ortiz‐Buonafina · Journal of Macromarketing · 1992 · 23 citations

Economic Development, Development Economics, Trade +19

Small Business Exporting

Marta Ortiz‐Buonafina · Journal of Global Marketing · 1990 · 19 citations

International Marketing, Trade, Global Production Network +19

Rows per page

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