Concepedia

Yang Wang

YW

Statistics

Publications

2

Citations

309

H-Index

2

Active since

2017

Affiliations

Texas Tech University(Current)

Yang Wang is an author at Texas Tech University specializing in brand equity, guest services management, and brand management.

ORCID

Publications per year

2017–2022

2

Publications

2

When and how Managers' Responses to Online Reviews Affect Subsequent Reviews

Yang Wang, Alexander Chaudhry · Journal of Marketing Research · 2017 · 241 citations

, , +17

Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media

Yang Wang, Marco Shaojun Qin, Xueming Luo et al. · Marketing Science · 2022 · 68 citations

, , +11

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