Statistics
Publications
1
Citations
127
H-Index
1
Active since
2007
Affiliations
Hong Kong Baptist University(Current)
Lyann Li is an author at Hong Kong Baptist University specializing in advertising effectiveness, management, and journalism.
Publications per year
2007–2007
1
1
Consumers' response to offensive advertising: a cross cultural study
Kara Chan, Lyann Li, Sandra Diehl et al. · International Marketing Review · 2007 · 127 citations
Consumer Study, Consumer Research, Offensive Advertising +17
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