Ruoxu Wang

Let me take a selfie: Exploring the psychological effects of posting and viewing selfies and groupies on social media

Ruoxu Wang, Fan Yang, Michel M. Haigh · Telematics and Informatics · 2016 · 129 citations

Social Identity, Social Media, Interpersonal Communication +13

A Tale of Two Sources in Native Advertising

Mu Wu, Yan Huang, Ruobing Li et al. · American Behavioral Scientist · 2016 · 91 citations

Digital Marketing, Targeted Advertising, Consumer Research +24

Communicating corporate social responsibility (CSR) on social media

Ruoxu Wang, Yan Huang · Corporate Communications An International Journal · 2018 · 83 citations

Csr Messages, Online Communication, Csr Message +24

Label-Free Distant Supervision for Relation Extraction via Knowledge Graph Embedding

Guanying Wang, Wen Zhang, Ruoxu Wang et al. · 2018 · 82 citations · Full text

Engineering, Machine Learning, Knowledge Extraction +21

How does Parallax Scrolling Influence User Experience? A Test of TIME (Theory of Interactive Media Effects)

Ruoxu Wang, S. Shyam Sundar · International Journal of Human-Computer Interaction · 2017 · 61 citations

Digital Marketing, Affective Design, Computer Animation +30