Concepedia

Elliot S. Schreiber

ES

3

Publications

83

Citations

3

H-Index

1980

Active since

Affiliations

McMaster University(Current)

Elliot S. Schreiber is an author at McMaster University specializing in management, marketing, and strategy.

Top concepts

MarketingManagementBusinessStrategyBrand StrategyBrand ManagementBusiness StrategyStrategic ManagementArtsTrust

Publications per year

1980–2002

3

Publications

3

How the Elderly Perceive Television Commercials

Elliot S. Schreiber, Douglas A. Boyd · Journal of Communication · 1980 · 61 citations

Ageism, Consumer Research, Communication +21

Brand strategy frameworks for diversified companies and partnerships

Elliot S. Schreiber · Journal of Brand Management · 2002 · 12 citations

Marketing, Brand Strategy Frameworks, Management +10

Why do many otherwise smart CEOs mismanage the reputation asset of their company?

Elliot S. Schreiber · Journal of Communication Management · 2002 · 10 citations

Online Reputation, Firm Performance, Corporate Reputation +25

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