Concepedia

Tayyeba Bashir

TB

Statistics

Publications

3

Citations

196

H-Index

3

Active since

2022

Affiliations

North China Electric Power University(Current)

Tayyeba Bashir is an author at North China Electric Power University specializing in marketing, marketing management, and brand equity.

Publications per year

2022–2024

3

Publications

3

Investigating the Impact of Green Marketing Components on Purchase Intention: The Mediating Role of Brand Image and Brand Trust

Zhongfu Tan, Burhan Sadiq, Tayyeba Bashir et al. · Sustainability · 2022 · 175 citations · Full text

Business, Marketing, Marketing Management +6

An assessment of influential factors developing the intention to use social media sites: A technology acceptance model based approach

Tayyeba Bashir, Zhongfu Tan, Burhan Sadiq et al. · Frontiers in Psychology · 2022 · 11 citations · Full text

Business, Marketing, Marketing Management +15

Collaborative Green Initiatives: Integrating Human Resources, Intellectual Capital, and Innovation for Environmental Performance

Tayyeba Bashir, Rana Faizan Gul, Burhan Sadiq et al. · Sustainability · 2024 · 10 citations · Full text

Management, Environmental Management, Strategic Management +15

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