Concepedia

Anqi Zhao

AZ

4

Publications

157

Citations

4

H-Index

2022

Active since

Affiliations

Singapore Management University(Current)

University of Technology Sydney

South China Normal University

Anqi Zhao is an author at Singapore Management University specializing in management, marketing, and consumer behavior.

Top concepts

MarketingManagementCommunicationConsumer BehaviorDigital MarketingPsychologySocial SciencesConsumer ResearchBehavioral ScienceConsumer Engagement

Publications per year

2022–2023

4

Publications

4

The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor

Lifu Li, Kyeong Kang, Anqi Zhao et al. · Information Technology and People · 2022 · 77 citations

Digital Marketing, Consumer Motivation, Consumer Study +26

An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness

Lifu Li, Yafei Feng, Anqi Zhao · Journal of Marketing Analytics · 2023 · 29 citations

Streamer Attractiveness, Online Customer Behavior, Consumer Decision Making +14

A Cognitive-Emotional Model From Mobile Short-Form Video Addiction to Intermittent Discontinuance: The Moderating Role of Neutralization

Yafei Feng, Lifu Li, Anqi Zhao · International Journal of Human-Computer Interaction · 2022 · 26 citations

Behavioral Addiction, Affective Neuroscience, Intermittent Discontinuance +16

Factors affecting online consumers’ cultural presence and cultural immersion experiences in live streaming shopping

Lifu Li, Kyeong Kang, Yafei Feng et al. · Journal of Marketing Analytics · 2022 · 25 citations

Cultural Immersion Experiences, Culture, Online Customer Behavior +9

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