Concepedia

Kyeong Kang

KK

29

Publications

694

Citations

17

H-Index

2012

Active since

Affiliations

University of Technology Sydney(Current)

Singapore Management University

Kyeong Kang is an author at University of Technology Sydney specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingInteractive MarketingArtsCultureSocial MediaConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2012–2023

29

Publications

29

The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor

Lifu Li, Kyeong Kang, Anqi Zhao et al. · Information Technology and People · 2022 · 77 citations

Digital Marketing, Consumer Motivation, Consumer Study +26

Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model

Osama Sohaib, Kyeong Kang · International Journal of Electronic Business · 2015 · 59 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Consumer Study +24

Perceptions towards Cryptocurrency Adoption: A case of Saudi Arabian Citizens

Saad Alaklabi, Kyeong Kang · Journal of Electronic Banking Systems · 2021 · 44 citations · Full text

New Technologies, Financial Markets, Cryptocurrency +24

Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce

Osama Sohaib, Kyeong Kang, Iwona Miliszewska · Journal of Global Information Management · 2019 · 37 citations

Gender-Based iTrust in E-Commerce: The Moderating Role of Cognitive Innovativeness

Osama Sohaib, Kyeong Kang, Mohammad Nurunnabi · Sustainability · 2018 · 33 citations · Full text

Gendered Perception, Consumer Uncertainty, Innovation Adoption +27

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