Lifu Li - Concepedia

Author

Lifu Li

University of Technology Sydney ORCID

Also Known As

Li Li-fu, Lifu Li

Publications

405

Citations

H-Index

Concepts

All Affiliations

University of Technology Sydney Singapore Management University South China Normal University

About

Lifu Li is an author at University of Technology Sydney specializing in management, marketing, and structural equation modeling.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	235
2	Business	3	3	83
3	Education	2	2	46
4	Engineering	1	1	21
5	Language Studies	1	1	25

Lifu Li

Publications

323

Citations

H-Index

Page 1

	Year	Citations
The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor Lifu Li, Kyeong Kang, Anqi Zhao, Information Technology and People Digital MarketingConsumer MotivationConsumer StudyConsumer ResearchSocial Influence	2022	77
Impact of opportunity and capability on e-entrepreneurial motivation: a comparison of urban and rural perspectives Lifu Li, Kyeong Kang Journal of Entrepreneurship in Emerging Economies Entrepreneurial MotivationEntrepreneurshipPartial Least SquaresPurpose E-entrepreneurshipE-business	2022	30
An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness Lifu Li, Yafei Feng, Anqi Zhao Journal of Marketing Analytics Streamer AttractivenessOnline Customer BehaviorConsumer Decision MakingDigital MarketingInteractive Marketing	2023	29
Investigating factors affecting Chinese tertiary students’ online-startup motivation based on the COM-B behaviour changing theory Lifu Li, Kyeong Kang, Osama Sohaib Journal of Entrepreneurship in Emerging Economies EducationEntrepreneurial MotivationEntrepreneurshipPartial Least SquaresStudent Motivation	2021	28
A Cognitive-Emotional Model From Mobile Short-Form Video Addiction to Intermittent Discontinuance: The Moderating Role of Neutralization Yafei Feng, Lifu Li, Anqi Zhao International Journal of Human-Computer Interaction Behavioral AddictionAffective NeuroscienceIntermittent DiscontinuanceProblematic Smartphone UsePsychology	2022	26
Why ethnic minority groups’ online-startups are booming in China’s tight cultural ecosystem? Lifu Li, Kyeong Kang Journal of Entrepreneurship in Emerging Economies EthnicityChinese EmgsEthnic Minority GroupsEast Asian StudiesInternational Entrepreneurship	2021	25
Factors affecting online consumers’ cultural presence and cultural immersion experiences in live streaming shopping Lifu Li, Kyeong Kang, Yafei Feng, Journal of Marketing Analytics Cultural Immersion ExperiencesCultureOnline Customer BehaviorDigital MarketingLive Streaming Shopping	2022	25
Understanding the real-time interaction between middle-aged consumers and online experts based on the COM-B model Lifu Li, Kyeong Kang Journal of Marketing Analytics EngineeringOnline ExperimentDigital MarketingConsumer MotivationConsumer Study	2022	21
Effect of the Social and Cultural Control on Young Eastern Ethnic Minority Groups’ Online-Startup Motivation Lifu Li, Kyeong Kang Entrepreneurship Research Journal EthnicityEducationSocial InfluenceCultural FactorEntrepreneurial Motivation	2021	18
Impact of the propensity to cross-cultural adaptation on online viewers' attitudes toward ethnic minority group cultural streaming: An extension of the theory of planned behaviour Lifu Li Computers in Human Behavior	2024	13

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