Concepedia

Michalis Koniordos

MK

Statistics

Publications

4

Citations

431

H-Index

4

Active since

2011

Affiliations

TBS Education(Current)

Technological Educational Institute of Piraeus

Michalis Koniordos is an author at TBS Education specializing in management, consumer behavior, and marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionHealthBrandingBrand EquityValue Theory

Publications per year

2011–2019

4

Publications

4

Value co-creation and customer citizenship behavior

Ioannis Assiouras, George Skourtis, Dimitrios Buhalis et al. · Annals of Tourism Research · 2019 · 294 citations

Customer Satisfaction, Value Theory, Business +8

The impact of brand authenticity on brand attachment in the food industry

Ioannis Assiouras, Georgia Liapati, Georgios Kouletsis et al. · British Food Journal · 2015 · 84 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +16

Segmenting East Asian Tourists to Greece by Travel Motivation

Ioannis Assiouras, George Skourtis, Michalis Koniordos · Asia Pacific Journal of Tourism Research · 2014 · 43 citations

CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY IN THE GREEK MOBILE TELECOMMUNICATION INDUSTRY

Ioannis Assiouras, George J. Siomkos, George Skourtis et al. · International Journal of Management Cases · 2011 · 10 citations

Customer Satisfaction, Socially Responsible Product, Management +9

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