Concepedia
Statistics
Publications
2
Citations
117
H-Index
Active since
2015
Affiliations
TBS Education(Current)
Université Fédérale de Toulouse Midi-Pyrénées
Georgia Liapati is an author at TBS Education specializing in management, consumer behavior, and marketing.
Top concepts
BusinessMarketingManagementBrand EquityBrand AwarenessConsumer CultureConsumer BehaviorConsumer ResearchFashionBranding
Publications per year
2015–2015
The impact of brand authenticity on brand attachment in the food industry
Ioannis Assiouras, Georgia Liapati, Georgios Kouletsis et al. · British Food Journal · 2015 · 84 citations
Consumer Uncertainty, Consumer Research, Brand Strategy +16
The role of fashion involvement, brand love and hedonic consumption tendency in fashion impulse purchasing
Georgia Liapati, Ioannis Assiouras, Jean‐Marc Décaudin · Journal of Global Fashion Marketing · 2015 · 33 citations
Customer Satisfaction, Consumer Study, Consumer Research +17
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