Concepedia

Jean‐Marc Décaudin

JD

Statistics

Publications

6

Citations

160

H-Index

6

Active since

2010

Affiliations

TBS Education(Current)

Université Toulouse-I-Capitole

Université Fédérale de Toulouse Midi-Pyrénées

Jean‐Marc Décaudin is an author at TBS Education specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementConsumer ResearchCustomer SatisfactionPsychologyConsumer BehaviorBehavioral ScienceInteractive MarketingAdvertising Effectiveness

Publications per year

2010–2018

6

Publications

6

Age differences in responsiveness to shocking prosocial campaigns

Jeanne Albouy, Jean‐Marc Décaudin · Journal of Consumer Marketing · 2018 · 53 citations

Young Adults, Ageism, Social Psychology +26

The role of fashion involvement, brand love and hedonic consumption tendency in fashion impulse purchasing

Georgia Liapati, Ioannis Assiouras, Jean‐Marc Décaudin · Journal of Global Fashion Marketing · 2015 · 33 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

Does the Co‐Creation of Service Recovery Create Value for Customers? The Underlying Mechanism of Motivation and the Role of Operant Resources

George Skourtis, Jean‐Marc Décaudin, Ioannis Assiouras et al. · European Management Review · 2018 · 24 citations · Full text

Customer Satisfaction, Operant Resources, Behavioral Decision Making +20

Are services advertised differently? An empirical examination

Jean‐Marc Décaudin, D. Lacoste · Journal of Services Marketing · 2010 · 21 citations

Customer Satisfaction, Targeted Advertising, Consumer Research +23

Crowdsourcing, Outsourcing to Obtain a Creativity Group

Jacques Digout, Marwan Azouri, Jean‐Marc Décaudin et al. · Arab Economic and Business Journal · 2013 · 19 citations · Full text

Digital Marketing, Business Intelligence, Education +19

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