Marion Büttgen

Leadership matters in crisis-induced digital transformation: how to lead service employees effectively during the COVID-19 pandemic

Silke Bartsch, Ellen Weber, Marion Büttgen et al. · Journal of service management · 2020 · 438 citations

Service Provider, Organizations, Transformational Leadership +27

Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees

Stefanie App, Janina Merk, Marion Büttgen · management revue · 2012 · 171 citations · Full text

How to take employees on the digital transformation journey: An experimental study on complementary leadership behaviors in managing organizational change

Ellen Weber, Marion Büttgen, Silke Bartsch · Journal of Business Research · 2022 · 164 citations

Transformational Leadership, Organizational Characteristic, Organization Development +12

Using social media to communicate employer brand identity: The impact on corporate image and employer attractiveness

Patrick Kissel, Marion Büttgen · Journal of Brand Management · 2015 · 127 citations

Advertising, Social Media, Personal Branding +10

Service Locus of Control and Customer Coproduction

Marion Büttgen, Jan H. Schumann, Zelal Ates · Journal of Service Research · 2012 · 88 citations

Service Provider, Customer Satisfaction, Customer Experience +20