Marc Arul Weissmann

Toward a theory of behavioral control

Weng Marc Lim, Marc Arul Weissmann · Journal of Strategic Marketing · 2021 · 171 citations

Behaviorism, Behavioral Decision Making, Consumer Study +20

What is at stake in a war? A prospective evaluation of the Ukraine and Russia conflict for business and society

Weng Marc Lim, Markson Wee Chien Chin, Yaw Seng Ee et al. · Global Business and Organizational Excellence · 2022 · 139 citations · Full text

Geopolitical Conflict, Asylum Seekers, Ukrainian Economy +12

Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry

Tatyana Bastrygina, Weng Marc Lim, Ryan Jopp et al. · Journal of Hospitality and Tourism Management · 2024 · 82 citations

Social Media, Interactive Marketing, Virtual Influencers +11

Credit access, tax structure and the performance of Malaysian manufacturing SMEs

Calvin W. H. Cheong, Miin Huui Lee, Marc Arul Weissmann · International Journal of Managerial Finance · 2020 · 45 citations

Firm Performance, Corporate Tax, Tax Structure +16

Making Sustainable Consumption Decisions: The Effects of Product Availability on Product Purchase Intention

Marc Arul Weissmann, Rodney Lim · Journal of Global Marketing · 2021 · 39 citations

Customer Satisfaction, Online Rental, Sustainable Consumption +23