Concepedia

Tatyana Bastrygina

TB

2

Publications

117

Citations

2

H-Index

2023

Active since

Affiliations

Swinburne University of Technology(Current)

Sunway University

Swinburne University of Technology Sarawak Campus

Tatyana Bastrygina is an author at Swinburne University of Technology specializing in management, communication, and interactive marketing.

Top concepts

ArtsMarketingManagementSocial MediaCommunicationSocial InfluenceInteractive MarketingTourismJournalismBrand Awareness

Publications per year

2023–2024

2

Publications

2

Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry

Tatyana Bastrygina, Weng Marc Lim, Ryan Jopp et al. · Journal of Hospitality and Tourism Management · 2024 · 82 citations

Social Media, Interactive Marketing, Virtual Influencers +11

Foundations of consumer engagement with social media influencers

Tatyana Bastrygina, Weng Marc Lim · International Journal of Web Based Communities · 2023 · 35 citations

Customer Satisfaction, Digital Marketing, Consumer Research +17

Rows per page

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