Concepedia

Cathryn L. Claussen

CL

8

Publications

378

Citations

8

H-Index

1999

Active since

Affiliations

Washington State University(Current)

University of Florida

University of Central Missouri

Cathryn L. Claussen is an author at Washington State University specializing in sports marketing, management, and marketing.

Top concepts

ManagementSports MarketingMarketingConsumer ResearchBusinessSports ConsumptionSports SponsorshipInteractive MarketingArtsTrust

Publications per year

1999–2012

8

Publications

8

The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products

Yong Jae Ko, Kyoungtae Kim, Cathryn L. Claussen et al. · International Journal of Sports Marketing and Sponsorship · 2008 · 170 citations

Sports Involvement, Consumer Research, Sports Sponsorship +17

Determinants of using sports web portals: an empirical examination of the Sport Website Acceptance Model

Youngjin Hur, Yong Jae Ko, Cathryn L. Claussen · International Journal of Sports Marketing and Sponsorship · 2012 · 48 citations

Customer Satisfaction, Consumer Research, Technology Adoption +19

Action sports participation: consumer motivation.

Yong Jae Ko, Hyewon Park, Cathryn L. Claussen · International Journal of Sports Marketing and Sponsorship · 2008 · 46 citations

Physical Activity, Action Sports, Consumer Motivation +21

Acceptance of sports websites: a conceptual model

Youngjin Hur, Yong Jae Ko, Cathryn L. Claussen · International Journal of Sports Marketing and Sponsorship · 2011 · 40 citations

Customer Satisfaction, Sports Fans, Consumer Research +17

Celebrity endorsement for sporting events using classical conditioning

Chen-Yueh Chen, Yi-Hsiu Lin, Cathryn L. Claussen · International Journal of Sports Marketing and Sponsorship · 2012 · 22 citations

Physical Activity, Behavioral Decision Making, Social Psychology +20

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