Concepedia

Gang Li

GL

Statistics

Publications

2

Citations

148

H-Index

2

Active since

2022

Affiliations

North China University of Water Resources and Electric Power(Current)

Gang Li is an author at North China University of Water Resources and Electric Power specializing in interactive marketing, user experience, and psychology.

ORCID

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Publications per year

2022–2023

2

Publications

2

The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness

Li Gao, Gang Li, Fu-Sheng Tsai et al. · Journal of Research in Interactive Marketing · 2022 · 128 citations

, , +16

The relationship between AI stimuli and customer stickiness, and the roles of social presence and customer traits

Gang Li, Zhihuang Zhao, Lan Li et al. · Journal of Research in Interactive Marketing · 2023 · 20 citations

, , +19

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