Qingjiang Yao

Interpersonal Discussion Following Citizen Engagement About Nanotechnology

John C. Besley, Victoria Kramer, Qingjiang Yao et al. · Science Communication · 2008 · 47 citations

Public Engagement, Education, Public Participation +16

Does diversity hurt students’ feeling of oneness? A study of the relationships among social trust, university internal brand identification, and brand citizenship behaviors on diversifying university campuses

Qingjiang Yao, Mary C. Martin, Hsin-Yen Yang et al. · Journal of Marketing for HIGHER EDUCATION · 2019 · 20 citations

Media use, postmaterialist values, and political interest: the making of Chinese environmentalists and their views on their social environment

Qingjiang Yao · Asian Journal of Communication · 2008 · 19 citations

Culture, Chinese Politics, Chinese Part +14

China's Official Framing of Religion and Its Influence on Young Chinese Students: A Partial Testing of the Process Model of Framing in a Special Media Environment

Qingjiang Yao · Asian Journal of Communication · 2007 · 16 citations

Informing, implying or directing? Testing the effects of message sidedness, conclusiveness and their interaction in national and local Google Ads campaigns

Qingjiang Yao · Journal of Research in Interactive Marketing · 2021 · 12 citations

Digital Marketing, Message Sidedness, Targeted Advertising +21