Halil Erdem Akoğlu

The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers

Halil Erdem Akoğlu, Oğuz Özbek · Asia Pacific Journal of Marketing and Logistics · 2021 · 176 citations

Business, Marketing, Marketing Management +13

Why do athletes consume luxury brands? A study on motivations and values from the lens of theory of prestige consumption

Halil Erdem Akoğlu, Sushant Kumar · Marketing Intelligence & Planning · 2024 · 14 citations

Business, Marketing, Marketing Management +15

Online purchase behavior of sports consumers: the effect of eWOM and celebrity endorsements

Halil Erdem Akoğlu, Oğuz Özbek · International Journal of Sports Marketing and Sponsorship · 2024 · 13 citations

Business, Marketing, Marketing Management +17

The perceived effect of digital transformation and resultant empowerment on job performance of employees in the fitness family business

Halil Erdem Akoğlu, Esra Emir, Salvador Angosto Sánchez et al. · Journal of Family Business Management · 2024 · 12 citations · Full text

Management, Management Information Systems, Technology Management +10