Shenghua Zha

Social media competitive analysis and text mining: A case study in the pizza industry

Wu He, Shenghua Zha, Ling Li · International Journal of Information Management · 2013 · 881 citations

Social Media, Social Medium Monitoring, Business Intelligence +10

An exploratory investigation of social media adoption by small businesses

Wu He, Feng‐Kwei Wang, Yong Chen et al. · Information Technology and Management · 2015 · 125 citations

Social Media, Technology Acceptance Model, Interactive Marketing +9

An Investigation of Communicative Competence of ESL Students Using Electronic Discussion Boards

Shenghua Zha, Paul J. Kelly, Meeaeng Ko Park et al. · Journal of Research on Technology in Education · 2006 · 81 citations

Digital Transformation Challenges: a Case Study Regarding the MOOC Development and Operations at Higher Education Institutions in China

Mingzhuo Liu, Shenghua Zha, Wu He · TechTrends · 2019 · 53 citations

Digitalization, Management, Case Study +6

Enhancing social media competitiveness of small businesses: insights from small pizzerias

Wu He, Feng‐Kwei Wang, Shenghua Zha · New Review of Hypermedia and Multimedia · 2014 · 52 citations

Small Business Marketing, Social Media, Small Businesses +14