Concepedia

Oana Ţugulea

OŢ

4

Publications

60

Citations

4

H-Index

2014

Active since

Affiliations

Alexandru Ioan Cuza University(Current)

Oana Ţugulea is an author at Alexandru Ioan Cuza University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchBrandingConsumer BehaviorCustomer SatisfactionConsumer Decision MakingHealthFashion

Publications per year

2014–2021

4

Publications

4

What is Different about Volunteers? A Study on Factors of Buying Decisions of Products with Recycled Content

Claudia Bobâlcă, Oana Ţugulea, Liviu‐George Maha et al. · Sustainability · 2018 · 18 citations · Full text

Buying Decisions, Behavioral Decision Making, Consumer Study +20

Analysing the predictors of the young buyers' satisfaction in the e-retailing apparel sector

Claudia Bobâlcă, Oana Ţugulea, Mihaela Ifrim et al. · International Journal of Retail & Distribution Management · 2021 · 18 citations

Online Customer Satisfaction, Customer Satisfaction, Digital Marketing +23

City Brand Personality—Relations with Dimensions and Dimensions Inter-Relations

Oana Ţugulea · Sustainability · 2017 · 14 citations · Full text

Customer Satisfaction, Brand Equity, City Brand Personality +14

Strategies for the Improvements in the Quality and Efficiency of Public Transportation

Andreea Maha, Claudia Bobâlcă, Oana Ţugulea · Procedia Economics and Finance · 2014 · 10 citations · Full text

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