Concepedia

Sandra Naipaul

SN

12

Publications

508

Citations

12

H-Index

2000

Active since

Affiliations

University of Central Florida(Current)

South Dakota State University

The Ohio State University

Sandra Naipaul is an author at University of Central Florida specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingTourismConsumer ResearchHospitality MarketingEconomicsHospitality ManagementHospitalityConsumer Behavior

Publications per year

2000–2012

12

Publications

12

Effect of price discount frames and levels on consumers' perceptions in low‐end service industries

Khaldoon Nusair, Hae Jin Yoon, Sandra Naipaul et al. · International Journal of Contemporary Hospitality Management · 2010 · 106 citations · Full text

Consumer Uncertainty, Consumer Research, Buying Behavior +21

Menu price endings that communicate value and quality

Sandra Naipaul · Cornell Hotel and Restaurant Administration Quarterly · 2001 · 98 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +23

REGIONAL DESTINATION MARKETING: A COLLABORATIVE APPROACH

Sandra Naipaul, Youcheng Wang, Fevzi Okumuş · Journal of Travel & Tourism Marketing · 2009 · 77 citations · Full text

Tourism Management, Tourism Supply, Limited Tourism Products +16

Collaborative Marketing in a Regional Destination: Evidence from Central Florida

Youcheng Wang, Joe Hutchinson, Fevzi Okumuş et al. · International Journal of Tourism Research · 2012 · 48 citations · Full text

Destination Marketing, Regional Collaboration, Management +10

Understanding Why Women Work in Five-Star Hotels in a Developing Country and Their Work-Related Problems

Fevzi Okumuş, Sandra Naipaul · International Journal of Hospitality & Tourism Administration · 2010 · 38 citations

Tourism Management, Hospitality, Human Resource Management +21

Rows per page

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