Statistics
Publications
3
Citations
62
H-Index
3
Active since
2010
Affiliations
Desislava Budeva is an author at College of New Jersey specializing in humanities, marketing management, and marketing.
Publications per year
2010–2014
3
3
International market segmentation
Desislava Budeva, Michael R. Mullen · European Journal of Marketing · 2014 · 37 citations
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