Ed Petkus

A Theoretical and Practical Framework for Service-Learning in Marketing: Kolb’s Experiential Learning Cycle

Ed Petkus · Journal of Marketing Education · 2000 · 189 citations

Customer Satisfaction, Education, Management +17

Enhancing the application of experiential marketing in the arts

Ed Petkus · International Journal of Nonprofit and Voluntary Sector Marketing · 2004 · 145 citations

Entertainment Marketing, Events Marketing, Arts Management +16

The Creative Identity: Creative Behavior From The Symbolic Interactionist Perspective

Ed Petkus · The Journal of Creative Behavior · 1996 · 95 citations

Social Sciences, Cognitive Construction, Creativity +17

Toward a stakeholder-based policy process: An application of the social marketing perspective to environmental policy development

J. Altman, Ed Petkus · Policy Sciences · 1994 · 71 citations

Public Policy, Stakeholder-based Policy Process, Stakeholder Management +15

Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal Arts Education

Ed Petkus · Journal of Marketing Education · 2007 · 37 citations

General Education Requirements, Marketing Coursework, Specific Marketing Curriculum +13